A customer's goods get damaged in transit. It happens. In most cases, what follows is weeks of back-and-forth, a claim form that goes nowhere, and a shipper who never books with you again.
That's not a claims problem. That's a customer retention problem.
Clique Logistics knew this. Which is why when they embedded FreightInsure into their booking flow, the point wasn't just to offer insurance. It was to make sure that when something went wrong, it went right — fast.
In January 2024, one of Clique's customers — call her Sarah — shipped a consignment of gardening materials. One item was damaged in transit.
It's a routine incident by freight industry standards. But routine incidents handled badly become cancelled accounts. Handled well, they become the story you tell prospects.
Sarah had added insurance at the point of booking through Clique's website. It took her seconds. The cost was less than she expected. She almost didn't bother — then she did.
That decision mattered.
The moment the damage was confirmed, Clique provided Sarah with a FreightInsure claim form. She completed it online. No phone calls chasing updates. No forms that required a follow-up form. No excess to factor in.
From there, FreightSafe — the dedicated claims management operation behind FreightInsure — stepped in. They assessed the claim, handled the process end to end, and approved it within days.
Clique didn't have to chase anyone. Sarah didn't have to either.
By 15 January — five business days after the damage was confirmed — Sarah had been paid in full.
Not a partial payment. Not a settlement minus an excess. The full amount, in her account, inside a working week.
Clique didn't manage the claim. They didn't front the cost, argue with an insurer, or spend hours mediating between Sarah and a third party.
FreightSafe handled it. Clique just delivered the good news.
That's the point of embedded protection. Not the insurance itself — the experience it creates. A shipper who gets paid quickly doesn't call to complain. They book again. They tell other people. They become the kind of customer that doesn't need to be won back.
Meanwhile, Clique earns a commission on every policy purchased at the point of shipment. No upfront cost. No claims liability. Just a new revenue line, and a claims process that makes them look good every time it runs.
For Sarah: minimal disruption. A damaged item, a fair payout, and a logistics partner she trusts.
For Clique: proof that the product they'd embedded actually worked when it mattered. And a customer relationship that came out of the incident stronger than it went in.
